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1. Executive Summary
The executive summary will follow the title page. It should tell the reader what you want. This is very important.
2. Business Description
The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. Provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.
3. Market Strategies
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.
4. Competitive Analysis
The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle.
5. Design & Development Plan
The purpose of the design and development plan section is to provide investors with a description of the product's design, chart its development within the context of production, marketing and the company itself, and create a development budget that will enable the company to reach its goals.
6. Operations & Management Plan
The operations and management plan is designed to describe just how the business functions on a continuing basis. The operations plan will highlight the logistics of the organization such as the various responsibilities of the management team, the tasks assigned to each division within the company, and capital and expense requirements related to the operations of the business.
7. Financial Factors
The financial part of a business plan includes various financial statements that show where the business currently stands and where it expects to be in the near future. This information helps a business to determine how much financing it needs and helps outsiders determine whether lending money or investing in the business is a wise use of their funds.
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